Inspired Pet Nutrition to triple production of wet dog food

The company has approved an “exciting investment” of £6 million (€7M / $7.4M) in its plant located in Kinmel (North Wales) to expand the production lines. 

The new addition will be focused on wet tray production for its Harringtons brand, which sales saw an increase of nearly 100% in recent times. 

CEO James Lawson said: “This is an exciting development for the business as we will significantly increase production at Kinmel – the UK’s only FreshCook and carbon-negative wet food facility – and it will help us on our journey to become the UK’s most sustainable pet food manufacturer.”

Lawson added that the investment will also play a key role in making Harringtons a £100 million brand “across multiple categories.”

In addition, the new investment will allow IPN to create its own private label pet food. â€œThe wet tray market in both the branded and own label sectors looks set for even further growth, and this significant investment will ensure we can meet demand,” added Dominic Whelan, Site Operations Manager at IPN Kinmel.

IPN, which announced earlier in 2021 that it became carbon negative, recently acquired super-premium pet food company Pet Food UK.