Jebsen Group: 2 pet-related acquisitions this year (so far)

The group emphasizes that the deal aligns with its ambition to continue its investment “in the thriving pet care and retail industry” in Greater China.

The investment firm was drawn to Vetopia as it “stands out” as the leading e-commerce platform in Hong Kong. “Vetopia has fostered a loyal consumer base in Hong Kong,” Jebsen Group says in a statement.

The online retailer offers Animalkind – its own branded range of pet foods, treats and supplies – as well as commercial pet food brands such as Royal Canin and Hill’s.

“We will establish new benchmarks, elevate industry standards, and ultimately enhance the lives of pets and their devoted owners throughout Greater China,” adds Vetopia founder Dr. David Gething.

Earlier this April, Jebsen Group purchased ADP Group, which owns retail brand Q-Pets. “As the foremost pet care retailer in Hong Kong, Q-Pets presents significant opportunities to not only tap into the domestic market but also to expand further into Greater China,” said Jebsen’s COO Alexander Spitzy.

About the companies

Vetopia was founded in 2015 by veterinarian Dr. David Gething and his wife, Trilby White.

They began their business in Hong Kong, where Vetopia initially served as a service connected to the founders’ veterinary hospital. The company then grew into an online platform with a vast product portfolio.

The Jebsen Group is a wholly owned subsidiary of the Jebsen & Jessen Family Enterprise, which spans 50 countries and brings in around $5 billion (€4.6B) in revenue per year.