Josera enters the Colombian market and seeks further expansion in Latin America

The business that specializes in products for agriculture and livestock will start operating first and then the pet food business will follow, as the company is currently studying which products they will bring to the Colombian market through Agroglobal.

GlobalPETS learned that it will most likely be dry food for dogs and cats. “The Colombian importer has taken an interest in our pet-food products”, explains Jorge Barrera, Josera’s Key Account Manager for Latin America.

There is still no date for the start of the pet operations in the Latin American country. According to Barrera, the registration process is “extremely cumbersome” due to the difficulties of the Colombian bureaucracy; stricter health and sanitary requirements, and political instability.

But all these complications can be a good opportunity for the German company. “Most of the food is imported from the United States, I believe because the process is simpler between the two countries, so there are very few imports from Europe. We would therefore be one of the first European producers to be present in Colombia.”

Josera sees Latin America as an interesting market with significant potential for growth. The company made its entrance in Chile about 10 years ago, and is now present in Peru, Panama, and Ecuador – where the products are in the process of being registered -.

The company is currently looking to expand operations in other countries in the region, such as Mexico, Uruguay, and Argentina but without any specific dates or timeframe.