Josera Petfood
Josera means passion – for our dogs, cats, and horses, for super premium quality from Germany and for sustainable solutions. As a pet food producer based in Kleinheubach, Bavaria, the brand brings over 80 years of experience to the table.
Our story
The family owned, international company Josera is always keeping up with the customer‘s needs and take pride in developing excellent, innovative and sustainable pet food products.
QUALITY IN YOUR PET’S FEEDING BOWL AND TROUGH
Feeding with Josera means getting “pet food with passion”. These words express our passion for the recipes we use to produce high-quality food for dogs, cats and horses.
No artificial colourings or flavourings are added to any Josera dry or wet food. The result is highly digestible and extremely easy-to-tolerate recipes with a demonstrably high level of acceptance. The raw ingredients and recipes are developed and regularly tested by nutrition experts in our own accredited laboratory.
Josera offers the right menu for cosy couch potatoes to agile athletes, from puppy, kitten and foal to senior age.
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INTERNATIONAL ACTIVITIES
Josera and Josi products for dogs and cats are sold in numerous pet shops and department stores in over 80 different countries. The products are widely distributed all over the world. We have our own companies and subsidiaries in Poland, the Ukraine and a joint-venture in China. Our local employees have the best insight and an in-depth market knowhow and can therefore provide the best expertise and support to their channel partners. A long-standing partnership of over 50 years exists with some vendors.
OUR JOSERA PROMISE
Quality begins with product development. This takes place in-house. Our team of experts devise recipes that are specially geared to the needs of animals. In order to meet the highest standards, Josera exclusively uses high-quality ingredients and relies on extensive experience. Incoming raw materials are random-tested in our in-house, accredited laboratory and approved for production only following a positive result.
SUSTAINABILITY HAS NEVER TASTED SO GOOD
Josera takes responsibility not only for pet health but also for people and the environment. The mission: Avoid CO2 wherever possible, reduce CO2 where it cannot be avoided, and compensate for surplus greenhouse gases by means of other projects.
To follow this triad, the pet brand looks at the entire value chain of its products from the creation of the raw materials, through production and packaging, to delivery of the product to the customer’s home.
More information: https://www.josera.de/nachhaltigkeitsbericht2021
