Mackle Petfoods | United Kingdom
Creating high-quality pet food for nearly 50 years
For nearly 50 years, Mackle Petfoods has been creating high-quality pet food including household-name brands such as Naturo, Brandy, Cat Club and Jessie. All its pet food is produced in line with the company’s main principles of creating food to promote overall health and maintain a healthy digestive system for pets.
Innovation and development
The company’s strong emphasis on product innovation and development of new products has been key in keeping its brands successful throughout twenty markets internationally, from South Korea to Canada. Further global expansion is planned with leading brand, Naturo Natural Pet Food.
All-natural
Naturo is a 100%-natural pet food containing up to 60% chicken, duck, lamb, salmon or turkey in the dog range, and 80% tuna, salmon, chicken or turkey in the cat range. These natural ingredients are supplemented with essential vitamins, minerals and oils, with no artificial colours, flavours or preservatives added. Each product is created in collaboration with leading nutritionists and undergoes stringent tasting panels.
Mackle Petfoods generated multi-million- pound sales with Naturo last year and has exciting plans for 2021 and beyond. Nielsen data (December 2020) shows that Naturo wet dog food continues to hold the number one position for natural wet dog food in British supermarkets, commanding a 5% market share and exceeding the overall category growth rate.
The company supported the brand with significant investment in 2020, allocating approximately €6.6 million ($7.8 million) for its growth. This is in addition to previous investments that have resulted in a purpose-built plastic tray facility and fully automated pot line being added to the company’s state-of-the-art facilities.
Extensive research
In another example of its commitment to innovation, Mackle Petfoods has added Norsh – a 100%-natural, raw, freeze-dried treat for both dogs and cats – to its family of brands. It comes in two varieties: raw salmon skin twirl, and raw chicken with fruit and vegetables. Both are sold in fully compostable packaging.
The product was created after extensive research by the in-house new product development team identified the surge in demand for a natural, raw pet treat with nutritional value. Each treat is handmade in small batches from human- grade ingredients, with the freeze-dried preservation technique ensuring that nutrients are locked in.