MyFamily | Italy
MyFamily – So much more than just ID tags
Unique designs, based on the finest Italian artisanal traditions, are turning ID tags into pieces of pet jewellery.
Success based on a long tradition
Italian-based company MyFamily, founded in 2010, has forever changed our concept of pet ID tags. Its products are built on the historic goldsmith tradition in Valenza Italy, where the company has its headquarters and origins. With unique designs, over 600 styles and wide-ranging collections, they are setting the standard in the pet ID tag category. And now, based on their success, they are introducing revolutionary lines of collars and leashes, with the same dedication to innovation and quality, as can be found in high fashion brands.
Innovation is key
The challenge today is to create things that have both functionality and beauty. All MyFamily products are manufactured in-house, including such patent pending concepts as HushTags. These ID tags combine rubber and metal, so that they produce no noise when worn, while looking better and lasting longer than traditional tags. Another innovative concept is the Always Ready D-Ring, that eases the anchoring of the leash on the collar, as it always automatically falls back into the same position.
Distinctive quality loved by pet parents
Available in more than 60 countries worldwide, MyFamily products are the choice of millions of pet lovers. Each collection has a distinctive style, giving pet lovers the choice to match their taste with the character of their pet. With so many designs, there is always something perfect for every four-legged friend.
ID tags engraved in just two minutes!
The company offers pet specialty stores an instant ID tag solution with Techla. This state-of-the-art self-service engraving system allows customers to personalise their pet tags in under two minutes. In addition, innovative displays help retailers improve the product profile and their sales.
Eco-friendly manufacturing
Sustainability is key to all activities undertaken by the company. Currently, new initiatives have been introduced to further reduce the company’s carbon footprint. For example, bubble wrap has been replaced by recyclable paper in packaging and plastic elements in tag dispensers have been replaced with cardboard bands. These steps are part of a company-wide drive to become as eco-friendly as possible, without sacrificing the overall quality the customers expect.