Zooplus and Arcaplanet lead Italy’s online pet retail landscape

German online pet specialty retailer Zooplus ranked 62nd among Italy’s top 100 e-commerce companies in 2025, while Italian omnichannel pet retailer Arcaplanet placed 76th. 

Within the pet sector, Zooplus led the ranking, followed by Arcaplanet, Isola dei Tesori, Bauzaar, Zoomalia, Purina, Bitiba, FarmaPets, Robinson Pet Shop and Quattrozampe Shop.

The list is part of the 20th edition of the E-commerce in Italy report published in April 2026 by Milan-based digital consulting firm Casaleggio Associati. The report analyzed 16,000 e-commerce websites operated by Italian companies and Italian subsidiaries of multinational groups. 

Estimates were based on available financial statements, company and industry association disclosures and comparisons of website traffic with competitors.

E-commerce trends

According to Casaleggio Associati, national companies account for 91% of the Italian pet industry and represent 70% of the top 10 ranking in the report. Among the remaining 9% of international players, they are mainly from Germany, Spain and the Netherlands.

The pet e-commerce market in Italy generated an estimated €250 million ($290M) in sales in 2025, representing a 3.3% year-over-year (YoY) decline. 

With foreign trade accounting for just 3.3% of activity, the sector remains heavily reliant on domestic activity. International visitors accounted for 23% of website traffic among the pet companies analyzed in the report.

App traffic 

Among the top 1,000 e-commerce companies by turnover, mobile apps accounted for 40% of e-commerce activity. The category also ranked fourth for app adoption among the top 100 companies, with a market penetration rate of 40%, 74% above the average of 23%.

Additionally, pet companies performed strongly in app ratings. The sector recorded a median app score of 4.74, behind only pharmacies (4.80) and health and beauty retailers (4.75). The overall median score across categories was 4.65.

Marketing performance 

Advertisers in the pet products category paid an average of $0.95 (€0.82) per click, while the conversion rate reached 14.4%, meaning roughly 14 out of every 100 clicks resulted in a purchase.

The category recorded a click-through rate of 0.33%, equivalent to approximately 3.3 clicks per 1,000 ad impressions. Pet products generated a return on ad spend (ROAS) of $2.85 (€2.45), meaning every $1 (€0.86) invested in advertising generated $2.85 (€2.45) in sales revenue.

The average cost per acquisition (CPA) was $7.26 (€6.24), while the average order value (AOV) stood at $22.50 (€19.35).

Of the retail categories analyzed, pet products had one of the highest conversion rates, second only to food and beverage products (16.1%). The category also recorded the lowest CPA, indicating relatively efficient customer acquisition.