The health and wellness segments growth is driving the use of novel ingredients in pet foods, which has challenged historical stabilization practices.
Developments in pet diets
Historically many pet foods were composed of underutilized feed and food industry by-products which delivered excellent nutrition at an attractive economic value. However, over the past two decades the pet food market has become extremely dynamic and diets have more closely resembled human food. The trend of pet humanization is largely responsible for this and continues to drive innovation.
The latest articles
Japanese officials launch inspection to curb pet sales
Local governments want to limit the number of dogs and cats allowed by breeders and pet specialists.
Italian pet wellness company Jampy secures €1 million investment
The Milan-based firm wants to expand its portfolio across Europe and beyond.
Interzoo 2024: record-breaking over 2,000 exhibitors
The leading international trade fair for pet supplies will host exhibitors from 69 countries in the German city of Nuremberg in May.
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