Natural stabilization challenges
The health and wellness segments growth is driving the use of novel ingredients in pet foods, which has challenged historical stabilization practices.
Developments in pet diets
Historically many pet foods were composed of underutilized feed and food industry by-products which delivered excellent nutrition at an attractive economic value. However, over the past two decades the pet food market has become extremely dynamic and diets have more closely resembled human food. The trend of pet humanization is largely responsible for this and continues to drive innovation.