The Chinese pet accessory manufacturer wants to improve efficiency and capacity through its new solar-powered plant.
The Chinese company, headquartered in the Guangdong province, has opened a new 58,000-square-meter state-of-the-art factory in the city of Zhongshan. This marks an upgrade from the former 38,000-square-meter factory.
The construction of the facility has created 350 jobs. It is equipped with cutting-edge technology, including large injection machines and ultraviolet light (UV) treatment equipment to optimize its pet product production process. The factory has also added a notable improvement to its previous operations by integrating all of its workshops into a central shipping platform to provide a streamlined transaction experience and an efficient shipping process.
To push research and development (R&D) capabilities, the plant offers 3D printing technology to improve its product design services.
Improving capacity and efficiency
According to the company, the new plant will “significantly” improve its capacity, efficiency, and employee well-being. “This facility not only boosts the company’s competitiveness but also consolidates its commitment to quality, innovation, and environmental responsibility,” says a company spokesperson.
Super Design is a manufacturer of pet feeders, toys, travel, cleaning and grooming accessories, as well as smart items. North America forms the company’s biggest market (40%), followed by Europe (25%), Oceania (12%), and its domestic market (10%).
GlobalPETS learned that the company plans to expand further into its domestic market and new markets in South East Asia, South America, Africa and the Middle East.
As per data shared by Super Design, the Chinese pet industry is expected to reach ¥445.6 billion ($60.89B/€57.2B) in 2023.
The latest articles
It’s been a flat quarter for Central Garden & Pet
The Californian supplier’s pet segment increased sales by 1% from January to March.
Looking back at Interzoo: last week’s highlights
From alternative protein innovations to sustainable accessories, GlobalPETS examines the most interesting launches at the pet trade fair.
Latest appointments: Zooplus, Trupanion, Alphia, Mars and more
GlobalPETS compiles the new executives who recently joined pet players around the world.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.