Super Design inaugurates new facility

The Chinese company, headquartered in the Guangdong province, has opened a new 58,000-square-meter state-of-the-art factory in the city of Zhongshan. This marks an upgrade from the former 38,000-square-meter factory. 

The construction of the facility has created 350 jobs. It is equipped with cutting-edge technology, including large injection machines and ultraviolet light (UV) treatment equipment to optimize its pet product production process. The factory has also added a notable improvement to its previous operations by integrating all of its workshops into a central shipping platform to provide a streamlined transaction experience and an efficient shipping process.

To push research and development (R&D) capabilities, the plant offers 3D printing technology to improve its product design services.

Improving capacity and efficiency

According to the company, the new plant will “significantly” improve its capacity, efficiency, and employee well-being. “This facility not only boosts the company’s competitiveness but also consolidates its commitment to quality, innovation, and environmental responsibility,” says a company spokesperson.

Super Design is a manufacturer of pet feeders, toys, travel, cleaning and grooming accessories, as well as smart items. North America forms the company’s biggest market (40%), followed by Europe (25%), Oceania (12%), and its domestic market (10%).

GlobalPETS learned that the company plans to expand further into its domestic market and new markets in South East Asia, South America, Africa and the Middle East.

As per data shared by Super Design, the Chinese pet industry is expected to reach ¥445.6 billion ($60.89B/€57.2B) in 2023.