True Leaf Medicine International Ltd. announced the appointment of Kevin Cole as President of True Leaf Pet.
Kevin brings over 20 years of experience in consumer-packaged goods (CPG) to True Leaf as well as considerable expertise in accelerating businesses and brands in the pet industry. Prior to joining True Leaf, he served as Vice President, Marketing for Mars Petcare Canada, one of the globe’s leading food manufacturers and the world’s largest pet food company.
In his new role, Kevin will streamline operations and accelerate growth for True Leaf Pet, which produces, markets, and distributes hemp-based supplements for pets to 3,500 stores worldwide. Kevin will spearhead the division’s growth, focusing first on bringing a legally-compliant CBD product for pets to market. He will also lead efforts to expand True Leaf’s store reach worldwide including penetration into Asia, launch a global education campaign on cannabis-for-pets – a new product category – as well as aim to execute the Company’s direct-to-consumer strategy.
The latest articles
US: majority of pet owners still underestimate pet obesity
Obesity rates among cats and dogs in America have risen in the past 15 years, with the increase particularly pronounced in cats.
Pet Care
10 Oct 2024
French fermentation player acquires majority stake in Biorigin
Lesaffre, a global yeast manufacturer based in France, will become the controlling shareholder of the Brazilian company.
Global Pet Industry
10 Oct 2024
New proposals seek to expand tax benefits for vet care in the US
Two bills aim to expand vet care tax relief benefits and strengthen protections for dogs used for breeding.
Pet Care
9 Oct 2024
GET THE NEWSLETTER
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.