True Leaf Medicine International Ltd. announced the appointment of Kevin Cole as President of True Leaf Pet.
Kevin brings over 20 years of experience in consumer-packaged goods (CPG) to True Leaf as well as considerable expertise in accelerating businesses and brands in the pet industry. Prior to joining True Leaf, he served as Vice President, Marketing for Mars Petcare Canada, one of the globe’s leading food manufacturers and the world’s largest pet food company.
In his new role, Kevin will streamline operations and accelerate growth for True Leaf Pet, which produces, markets, and distributes hemp-based supplements for pets to 3,500 stores worldwide. Kevin will spearhead the division’s growth, focusing first on bringing a legally-compliant CBD product for pets to market. He will also lead efforts to expand True Leaf’s store reach worldwide including penetration into Asia, launch a global education campaign on cannabis-for-pets – a new product category – as well as aim to execute the Company’s direct-to-consumer strategy.
The latest articles
US officials support AAFCO’s new pet food labeling regulations
The National Association of State Departments of Agriculture (NASDA) encourages all states to adopt the new rules.
Rebranding: Maxi Zoo becomes Fressnapf in French-speaking Switzerland
The idea is to unify the 18 shops that the retailer has in Romandy with the branding seen in the rest of the country.
More than 20% of Nestlé’s sales last year were pet products
The conglomerate’s pet category is the largest contributor to organic growth, while global sales decreased by 1.5%.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.