Portugal: PetMaxi celebrates 10 years with €42 million expansion

The pet food manufacturer is building a new facility and expanding its production capabilities. GlobalPETS has the details.
81 km southwest of Lisbon, Santarém-headquartered PetMaxi is building new storage space and modernizing its packaging lines as it celebrates its 10th anniversary.
The firm is investing €12 million ($12.5M) in expanded infrastructure, including new storage for raw materials and finished products. This money will also be used to automate warehouses using artificial intelligence for logistical management.
The company is also building a new factory adjacent to its existing facilities in Ferreira do Zêzere, 150 km north of the capital. This €30 million ($31.4M) investment is set to be completed by the end of 2026.
The facility currently produces 20 tons of product per hour. After both investments are complete, that number will increase to 30 tons per hour, a 50% increase.
“With these investments, we expect not only to increase our overall output but also to improve our ability to respond quickly to market demands and customer needs,” Helena Gomes, the company’s Communications Director, tells GlobalPETS. “The additional capacity will provide greater efficiency in our operations, optimizing production processes and ensuring a more agile and competitive approach.”
Turnover insights
PetMaxi has maintained growth over its decade-long run. Preliminary numbers shared by the company show that it brought in €47.7 million ($49.8M) in turnover in 2024. That’s a 9.5% year-on-year increase.
The company exports 50% of its products, with market penetration in more than 40 countries.
PetMaxi produces food for various brands, including HappyOne, Campeão, Rufia, Energypet and Jackpet.