Versele-Laga | Belgium

Over four generations, Versele-Laga has grown from a small-scale cattle feed company into an international manufacturer of quality nutrition and care brands for pets and performance animals.

It runs in the family

The company is proud of what it has accomplished so far by working hard and honouring the strong values which were defined by the founder, Prudent Versele: expertise, passion, responsibility and respect. The fourth generation of the Versele family is as passionate and committed to feeding the needs of pets and performance animals around the world.

Knowing the consumer

By closely following the latest market developments, making new investments and product innovations, the company continuously fulfils the needs of shop owners, their customers and all types of pets and performance animals.

The company is creating long-lasting relationships. Every day, its employees go the extra mile to nurture the bond between pet owners and their pets. All these efforts are an investment in the ambition to become the preferred brand for its customers and their consumers.

Global player

Today, the company is a global player – with 88 years’ experience, 2,100 products, 10 production sites, sales in more than 85 countries and over 15.5 million performance animals and pets fed with its products every day.

Bringing the future to retailers

To live up to their ambition, continuous development is necessary in a constantly evolving world. Nowadays, consumers are becoming more demanding and determine what is important. By putting consumers at the centre of its business approach, the company believes it can convince today’s consumers to choose for them and their products. Along with its partners and customers, the company is the preferred brand for pet owners.

Creating a blooming business:

• Product concepts in line with consumer needs, values and beliefs and driven by the choices for every category and segment.
• Tailored approach to enhance shops in their sales and advisory roles. The sales teams play an important role in advising consumers.
• Attractive out-of-store communication, to increase brand awareness and to help consumers to find the nutrition and care products they need.
• Building powerful offline and online communities to inform, connect and share experiences.
• In-store experience that leads consumers to purchase. Sales is boosted by appealing and informative POS material and loyalty programs.