Voff acquires Scottish dog treats company Nova
The Swedish pet food manufacturer looks to strengthen its position in Europe and in particular in the UK market.
The Stockholm-based company believes that this takeover is an “important milestone” to further broaden its portfolio of natural premium pet food brands.
Nova operates in the United Kingdom and France and supplies British customers with over 200 different products available under the brands Highland Antler, Yak Snacks and Paddock Farm.
“We have had a great journey building Nova across Europe for the past 18 years, and we now look forward to taking the next step together with the Voff team, and are excited about the opportunities that will come from joining Voff,” claimed Nova Dog Chews founders Antoon Murphy and Lloyd Murdoch.
The acquisition is the eighth Voff has made since its launch in 2014. Last year, it bought the Finnish Aristo Oy, manufacturer of natural chews and treats RAUH!, in a bid to expand its operations in Northern Europe.
The company also acquired Carne’s Doggi, a fast-growing German producer and seller of frozen dog food and natural treats as well as Aniforte’s natural supplements brand.
Last July, Voff was bought by PE firm Axcel. The fund, headquartered in Copenhagen, signed an agreement to take over the Swedish firm from its former owners Systematic Growth.