As a franchise industry veteran, Wellen began her professional career in franchise marketing thirteen years ago, and has continued this career path ever since. Before joining Wag N’ Wash, Wellen developed her marketing expertise at WellBiz Brands, Inc,, where she was responsible in shaping brand messaging and growing the marketing efforts of the entire franchise network as the Senior Director of Brand Marketing. Alongside WellBiz Brands, Wellen also held marketing roles with franchisors of established companies such as PostNet and The Little Gym. Through these various experiences in the franchising space, Wellen possesses the vast knowledge and skill to help brands, such as Wag N’ Wash, elevate their unique brand messaging to reflect into franchise growth.
“As we continue our efforts to grow the brand nationally, Kristen couldn’t have joined the Wag N’ Wash team at a better time,” said Rob Flanagan, president of Wag N’ Wash Natural Pet Food & Grooming. “Her wide-ranging franchise industry experience combined with her love for the brand, makes her a significant addition to our leadership team. She will play an important role in strengthening our franchise system in turn helping us reinforce the brand’s reputation as a leader in the natural pet food and grooming industry.”
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