Which state is Australia’s biggest pet spender?
Data released by ‘buy now pay later’ tool Zip reveals a big surge in pet transactions in the last 3 years nationwide.
Australia witnessed a 118% surge in the total transaction value (TTV) for pet purchases between February 2020 to February 2023.
According to the data released by fintech firm Zip, popular pet stores like Petstock, Petbarn, and Budget Pet Products witnessed a 180% hike in the number of transacting users.
More than 3 out of 10 transactions (31.5%) were made in Queensland, the third-most populous of the Australian states. New South Wales followed with 26.3%.
Victoria (17.15%), Western Australia (12.9%), South Australia (6.5%), Tasmania (2.56%), Australian Capital Territory (1.55%), and Northern Territory (1.4%) continue the ranking.
The average order value per customer was A$174 ($117.5/€107.2), according to Zip.
Recent research from Animal Medicines Australia (AMA) revealed that Aussie pet parents spent A$33.2 billion ($22.6B/€20B) on pet supplies in 2022.