John Adams

Facing an unsustainable food future

Studies show we will soon be hitting the limits of our current ability to meet the food demands of the human population, let alone pets. Where are we headed?

Clean label: minefield or goldmine?

Vaguely defined, unscientific but based on real consumer wants: getting behind the marketing hype of clean label. 

Advances in plant-based proteins

Plant-based proteins are becoming more popular and it is now possible to find a wide range of alternative sources with novel properties.

Functional foods

Consumer awareness on the benefits of functional foods is as high as ever. This gives rise to many opportunities.

The need for business sustainability

When discussing sustainability, business sustainability is generally overlooked. Which issues should be considered when it comes to sustainable business development?

Ethics and sustainability

Future food for thought

The world will have 10 billion inhabitants by 2050. The natural question is how do we sustainably feed ourselves and our pets?

From the plate to the bowl

Differences between human and pet foods are diminishing with pet foods being formulated to follow human trends.

You get what you pay for

It is a reasonable assumption that ‘you get what you pay for’. Being one of the many purchasers of pet food, does the same logic apply?

Nature’s lessons

Production of treats

According to Euromonitor the global percentage volume growth for pet products between 2008 and 2015 is lower than value growth. 

Pets and stem cells

There is a growing interest in the use of stem cells for treating domestic animals with various ailments.

Drivers of change

What’s the buzz?

‘Natural’ foods have been top sellers for quite some time now.
What is currently going on in the ‘natural’ segment?

Agriculture and pet welfare

The inherent aim of any new product development programme for pet food is to use at least natural ingredients, minimal manufacturing and – for premium specialised products – organic ingredients. Ingredients and manufacturing should be part of a sustainability programme and the product should have no detrimental impact upon pet welfare.

Toxic or not?

In the creation of diets, little is known of any toxins produced during the cooking process.