John Adams

Studies show we will soon be hitting the limits of our current ability to meet the food demands of the human population, let alone pets. Where are we headed?

Vaguely defined, unscientific but based on real consumer wants: getting behind the marketing hype of clean label. 

Plant-based proteins are becoming more popular and it is now possible to find a wide range of alternative sources with novel properties.

Consumer awareness on the benefits of functional foods is as high as ever. This gives rise to many opportunities.

When discussing sustainability, business sustainability is generally overlooked. Which issues should be considered when it comes to sustainable business development?

The world will have 10 billion inhabitants by 2050. The natural question is how do we sustainably feed ourselves and our pets?

Differences between human and pet foods are diminishing with pet foods being formulated to follow human trends.

It is a reasonable assumption that ‘you get what you pay for’. Being one of the many purchasers of pet food, does the same logic apply?