Evandro Pollono
![The importance of pricing](https://globalpetindustry.com/wp-content/uploads/2023/10/shutterstock_211754533-2.jpg)
The importance of pricing
Pricing excellence = increasing profits by optimising prices for your current portfolio + using pricing for value for your innovations.
![Driving profits in the pet health industry with value-based pricing](https://globalpetindustry.com/wp-content/uploads/2023/10/shutterstock_1199617690-2.jpg)
Driving profits in the pet health industry with value-based pricing
Profits in the pet health industry are suffering due to patent expiry, buying groups and increased competitive pressure. Creating, communicating and capturing value through pricing improves profits and customer satisfaction.
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