Monica Ferrigno

The pet accessories market is booming. Up till now though, marketing activities have been mainly B2B. Not for long anymore! Now that a significant share of sales is shifting to online, B2C is showing the way. With this shift come new packaging and design requirements.

Soft and welcoming, or solid enough to withstand some claws or teeth? When it comes to materials in pet products, the right choice can be difficult.

Sustainability can no longer be just a topic of debate. And it is gradually becoming reality in the pet sector too.

How is the evolving relationship between humans and animals changing perceptions and habits in everyday life and, in turn, influencing pet wearables trends? 

What happens to owners’ homes when they leave their pets alone? What can be done so the hours of separation do not result in a destroyed home? 

New materials and new legislation are increasingly driving the accessories market. Developing new products requires investments, but can also bring considerable benefits: to both pet owners and accessory manufacturers.

This is how dog owners and dogs can boost their health: by benefiting from each other