Intern. Swap Network

2025 is getting closer

The UN has proposed banning plastic bottles and everything that is not recyclable or recycled by 2025. The pet food and supplies world, a sector that has always been aware of environmental issues, is now ready to accept this challenge. Underpinning the evolution towards sustainable choices is a realisation of the importance of consumer commitment.

Where the virtuous circle starts

By using their purchasing power consumers can dictate to manufacturers to stick to their principles on sustainability. When given the opportunity, they can be a catalyst for change in the market. And manufacturers are listening. Increasingly, products are designed to reconcile the needs of pets and pet owners with the planet’s ecological crisis.

Food with a conscience

Many pet food manufacturers now work on the basis of a green philosophy. They carefully select raw materials that come from the same food supply chain as products for human consumption. Their entire production line, from processes to packaging, may also contribute to the sustainability of their products.

Almo Nature is an example of this. And the company is so devoted to animal welfare in relation to the environment that it gives all its profits to the Capellino foundation, which is committed to protecting domestic and non-domestic animals as well as biodiversity.

Bamboo and barley

The pet supplies market is seeing an increased use of alternative materials. Beco dog and cat bowls are manufactured from discarded bamboo from chopstick production – an example of an attractive and durable product that makes good use of waste. Some of Beco’s profits go into their third-party run foundation that supports animal welfare projects.

Barley and natural yeasts are the main ingredients of a totally organic recipe for cat litter, obtained using the non-edible parts of the cereal without disadvantaging the food chain. This extremely light litter generated from ‘waste’ materials is a viable alternative to mineral litter, and can therefore also contribute to a reduction in mountain erosion and the use of heavy vehicles for transport and distribution.

Helping canine and feline neighbours

Cities are also working towards sustainable schemes, sometimes with initiatives that involve and sensitise their local communities.

One example is the city of Istanbul, where people traditionally share their urban space with stray dogs and cats. The city is one of the sponsors of an innovative socially responsible enterprise that installs vending machines to meet the needs of street animals, while encouraging residents to recycle. If a person deposits a plastic bottle, the machine releases food and water for the animals. A simple idea, but extremely effective in the virtuous circle of sustainability.