Klaus Wagner

The line between real sustainability in a company and fig leaf campaigns for marketing is often blurred. How can a brand really do good and talk about it authentically?

Is vegan dog food pet cruelty or part of saving the world?

Regional is good, global is bad. Many people would like it to be as simple  as that but of course it is not. So which value standards and criteria should  a responsible brand manufacturer apply in selecting suppliers who are  open to sustainable raw material procurement?