Sam Farnfield

Keeping pace with UK spending trends

Keeping pace with UK spending trends

Pet food persists as an appealing category for retailers and investors alike, but value remains king in the bid to attract and retain British shoppers.
Fresh intel on the UK pet market

Fresh intel on the UK pet market

UK pet owners remain largely brand-loyal, are increasingly buying fresh and raw pet food, and are becoming more open to subscription models.
An investor perspective on the pet industry

An investor perspective on the pet industry

Pets remain a sector of interest for corporate and financial sponsors. But what asset-specific attributes are investors looking for? Sam Farnfield of PwC shares his views.