Thuyen Vu
APAC: one region, multiple playbooks
Pet owners in Thailand, South Korea and Japan are adopting technology and services at very different rates, suggesting localized attitudes toward convenience, privacy and care routines.
Turkey: Cat-centric pet economy presents opportunities
As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.

