PETS International Magazine February 2025

In this issue, you’ll discover:
TRENDS
- Meal toppers
- Alternative ingredients (cultivated meat, plasma, eggshell membrane…)
- Smart cat accessories
PET INDUSTRY
- Fertile ground for investment in 2025
- Supplement sales opportunities
- Labeling & pet food description
- Country report: Australia
Articles in this issue
Country report Australia: The shape of the pet industry ‘Down Under’
From ownership trends to a shakeup in the retail landscape, it’s a good time to take a closer look at the latest developments, challenges and opportunities influencing pet businesses across Australia.
Building on strong foundations: Pet business continues to bring in investors
Despite some challenges, investor interest in pet businesses remained robust across Europe over the past 12 months. What were the key drivers, and what are the predictions for M&A activity this year?
Cracking the secret: eggshell membrane in pet food
Often considered waste, this byproduct can be naturally extracted and is highly functional. Using it in pet products could capitalize on nutritional trends.
Using research to identify pet supplement sales opportunities
Purchase behavior insights can highlight shared consumer interests and preferences that provide useful information for marketers.
Devising strategies to ensure the supply of essential nutrients to the US pet industry
How can the US government safeguard against future shortages of the vitamins and amino acids relied on by the pet food industry? A research project aims to provide some answers.
Sponsored by Lonza
Sponsored by Lonza
Unlock effective joint health support for companion animals
Why collagen might be the key nutrient that will enable brands to stand out in a growing joint health supplements market.
Survey reveals consumers have issues with how pet food is described
Over the past few years, the information provided on pet food labels has evolved significantly, driven by a demand for transparency and detailed product information. Can research tell us how manufacturers might best address customer doubts?
From waste to taste: using hydrolyzation to create a sustainable palatant
Convincing consumers to get on board may be the most challenging hurdle yet in the bid to use food waste hydrolysates as ingredients in pet food.
What will the latest wave of labeling regulations mean for pet food manufacturers?
Taking stock of how regulatory changes and pressure from consumers are likely to affect pet food packaging in Australia, the US and Europe.
Sponsored by APC Europe
Sponsored by APC Europe
Plasma: a functional protein reshaping pet nutrition
Discover why pet food manufacturers and formulators are tapping into plasma’s bioactive properties to meet rising demands for better pet diets.
Toward a zero-waste future: a practical guide
Find out how companies can align their operations with zero-waste principles through detailed compliance measures, product innovation and actionable leadership strategies.
Sponsored by Galam
Sponsored by Galam
Supporting digestive health with prebiotics in pet food
As owners expect more from pet nutrition than ever before, we take a closer look at an efficient prebiotic solution for pet health.
Is cultivated meat the future of pet food?
Following regulatory approval in the UK last year, several companies are poised to launch products featuring alternative meat proteins in the near future.
Sluggish sales and online competitors push pet accessories retailers to adapt
Companies are developing new strategies in the face of a growing threat from e-commerce giants alongside shifting consumer spending trends.
Sponsored by Zoomark
Sponsored by Zoomark
Zoomark 2025: expanded, yet sold out
Zoomark’s 21st edition sold out early, even with the addition of a 10th hall and the expansion of the event to 90,000 sq m. Let’s find out what’s new for one of Europe’s leading pet industry events.
Tackling pet obesity and feeding misconceptions in the UK
While recent trends in pet health and eating habits give cause for concern, they also offer opportunities for positive change.
How New York’s ban on pet sales is impacting the state’s retailers
Following a wave of closures, those pet shop businesses still standing are exploring new ways to diversify as a new statewide law restricts trade in live animals.
Texture matters: The role of coatings in extruded pet food
New technological advances, such as dual layering for coated kibble, show a sustained commitment to innovative pet nutrition.
The cat accessories market gets smarter
The rise of technology is revolutionizing how owners interact with and care for their pets, and many of today’s cats have at least one electronic accessory.
Tapping into the appeal of meal enhancers
As US owners increasingly add extras to their pets’ meals in an effort to persuade them to eat, the growing importance of this food category is becoming apparent.
Do the right thing: how is CSR evolving across the global pet industry?
Ethics and sustainability are front of mind worldwide, and manufacturers are responding with initiatives designed to give back to the planet, to people – and to their pets.