BARK subscriptions grow 11%, reaffirming yearly guidance

The US-based online dog supply retailer reported strong growth in the third quarter (Q3) of its 2025 financial year (FY).

Total revenue for the quarter, which ended on 31 December 2024, was $126.4 million (€122.4M). That’s a 1.1% increase year-on-year (YoY), matching preliminary data released in January. The company is now operating at a net loss of approximately $11.5 million (€11.1M).

Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) were negative $1.6 million (€1.55M), a $4.9 million (€4.75M) YoY improvement. Gross profit was $79.3 million (€77M), a 2.6% YoY increase.

The company says it is on track for its first positive EBITDA year. CEO Matt Meeker calls it a “critical milestone” and a “huge turnaround” from a few years ago.

New platform, new partners

Some improved performance resulted from BARK’s transition from its legacy e-commerce website to the Shopify platform. The Shopify software enables new strategies for the company, like Shop Pay, a one-click order system. BARK has told investors that 43% of its customers use Shop Pay.

New subscriptions grew 11% YoY, and the company had to invest less in acquiring those customers. “While we continue to refine and optimize our approach, the initial performance on the new platform reinforces our confidence in this transition,” says Meeker.

The company also grew its partnerships with other retailers, including Chewy and Amazon. Meeker announced at the earnings call that BARK products are also now available on Amazon in Europe.

BARK Air

BARK launched BARK Air earlier in the year, chartering flights for dogs. While the investment has paid off so far – with $2 million (€1.9M) in revenue for the quarter – Meeker emphasized that it was too early to tell how much profit the sector would drive in the future.

BARK Air is focused on lowering prices for its routes to see how much demand exists in a relatively untapped market. However, the company is not about to invest in becoming a full-scale airline. “We’re not buying a plane anytime soon,” Meeker notes.

What’s next?

The company has reaffirmed its guidance for FY2025, projecting total revenue of $490 million (€475M) to $500 million (€484M), reflecting YoY growth of 0% to 2%.

Officials say that coming off their first positive EBITDA year in 2025, 2026 may be stronger as profits stabilize. They conclude that they expect 30% YoY growth this year, with “even faster growth” in 2026.