Beeztees GlobalPETS Forum 2021 Award winner
Normally we would have handed out GlobalPETS Forum Award last week. The forum could not take place in these extraordinary times. However, the positive news is that we are still presenting the 2021 award.
Beeztees, from the Netherlands, is the deserved winner of the GlobalPETS Forum Award 2021. Beeztees also owns the Karlie brand and was originally a distributor; a distributor who made a timely change to their strategy by developing a wide product range with a distinct, unique design under an own label brand. Their goal was to become the first brand for non-food pet accessories. The basis of their brand strategy is creating ‘happy moments’ for the pet and the owner. These happy moments are linked by positioning the brand in the consumer’s mindset. It is a strategy that can be adapted to each target group, type of distribution channel and retail concept. In other words, a strategy that translates to both the b-to-b and b-to-c sectors of the pet industry.
To watch a short video of my interview with the Beeztees management about their brand strategy