Fressnapf | Maxi Zoo boosts profitability in 2025 despite softer like-for-like sales

Fressnapf | Maxi Zoo reported €3.7 billion ($4.3B) in sales in 2025. This is a 2.5% increase over the previous year, after adjusting the numbers to reflect the acquisition of Italian pet retailer Arcaplanet.

The German pet retailer attributes the performance to tight cost control, internal restructuring and continued momentum in international markets, particularly through its foreign subsidiaries.

Strict cost management also supported a rise in operating profit of around 11% to €380 million ($443M) in 2025. However, like-for-like sales slightly decreased by 0.8% last year.

Business model in transformation

“The robust revenue growth and significant increase in operating profit in fiscal year 2025 reflect our successful international growth ambitions and are the result of the consistent transformation of our business model,” says company CFO Florian Wieser.

Wieser adds that despite an overall challenging market environment, they were able to “further improve” their key financial metrics. “We will continue to boldly pursue this path in 2026.”

Fressnapf | Maxi Zoo achieved an improvement in operating costs of €80 million ($93.3M) for FY2025 and year-to-date 2026. This was driven by reductions in marketing, procurement and logistics expenses.

Offline vs. online

In-store activity contributed nearly €2.4 billion ($2.8B) in revenue last year, up from €2.3 billion ($2.7B) in 2024.

On the other hand, online business declined slightly last year. Revenue for this channel reached €422 million ($492M), down 0.4% year-on-year. (YoY) The company says this negative trend reflects “a shift from rapid scale-up to profitability and disciplined cost management.”

The German pet retail group also wants to expand its online capabilities in 2026, as CEO Matt Simister shared in a recent interview with PETS International. The goal is to create a “seamless” experience for customers across all channels in an increasingly digital market.

Smart pricing models

Due to ongoing inflationary pressures, Fressnapf | Maxi Zoo announced plans to roll out smart pricing models across all European markets where it operates.

The model has already been tested in Arcaplanet stores in Italy and across its banner in Hungary. According to insights seen by GlobalPETS, Arcaplanet’s sales growth increased by 9.3% between January and March 2026, with volumes rising by 5.8%.

A key principle behind this strategy is that price should never be a reason for customers to shop elsewhere.

International footprint

Fressnapf | Maxi Zoo opened a total of 195 new stores in 2025, confirming it has achieved its expansion targets “in full.” New stores were concentrated in France (66), Italy (40) and Poland (26).

Germany accounted for 33% of total revenue in 2025, while international markets accounted for 67%, up from 64% in 2024. Italy (21%), France (16%) and Austria-Switzerland (11%) were the key markets.

The Krefeld-headquartered group operates in 15 countries across Europe, with an average market share of 17%.

More stores, more omnichannel

This year, the pet retailer aims to maintain the same pace of expansion through new store openings.

“The focus is on particularly attractive markets such as France and Poland, as well as the expansion of urban stores,” the company says.

In addition to physical stores, Fressnapf | Maxi Zoo also aims to strengthen its omnichannel offering with more integrated formats such as “Click & Collect.” In 2025, this delivery method accounted for 18% of the group’s online sales.