Better Choice Company appoints two new members to its board of directors

The wellness-focused company with brands like Halo and TruDog, welcomes Lionel Conacher and Arlene Dickinson to its board.
Lionel Conacher joins Better Choice with over thirty years of financial experience. Mr. Conacher currently serves as Chairman of DXL Group (NASDAQ: DXLG), where he has successfully guided the retail chain through the COVID-19 pandemic.
Arlene Dickinson is General Partner of District Ventures Capital and has been a Dragon for over 12 seasons on the multi-award-winning CBC television series, Dragons’ Den. She is a three-time best-selling author, podcaster and accomplished public speaker and sits on several public and private boards.
Michael Young, Chairman of Better Choice, commented, “We are pleased to welcome Lionel and Arlene to our Board of Directors. Their collective management, marketing, venture capital and public company experience will be instrumental in guiding Better Choice as we look to rapidly grow our platform. In addition, their combined experience in the financial, retail, food and health sectors will be instrumental as we continue to develop our product line with innovative high-quality pet food products and expand our reach into new markets.”
They will replace current serving directors, Lori Taylor and Jeff Davis, effective September 28, 2021.