Better Choice reaches national distribution agreement
Phillips Pet Food & Supplies will distribute the company’s new premium pet food brand Halo Elevate in the US.
Better Choice anticipates that Halo Elevate will be available in more than 500 independent pet food stores, with first ship dates as early as March 2022.
“We are incredibly excited to partner with Phillips for the national launch of Halo Elevate, our new ground-breaking brand of super-premium, natural pet food,” said CEO Scott Lerner.
According to the company, this partnership is “a perfect complement” to existing ones with Petco and Pet Supplies Plus.
Early in January, the pet food manufacturer said it aimed to make the product available in more than 2,000 pet stores this year.