British supermarket starts selling frozen pet food
Asda is the first chain in the country to offer frozen raw pet food to its customers.
The supermarket chain believes frozen raw pet food is becoming increasingly popular with British pet owners.
From now on, 6 Asda stores will offer frozen pet food from Poppy’s Picnic, Wilsons Pet Food, Billy & Margot, and Nurture Them Naturally.
“The launch marks a significant innovation milestone in the evolution of Asda Pet Care. As more customers look for high–quality and nutritious alternatives for their pets, we’re delighted to be collaborating with our partners to offer an exciting range of frozen raw pet food,” said Chris Richards, Strategic Pet Care Partnerships Lead at Asda.
The company is also expanding its ambient ranges, including joint supplements for dogs and a variety of treats.