CESAR now offers fresh pet food
The refrigerated cut-and-serve rolls for dogs, under the name ‘Cesar Fresh Chef’, will be sold exclusively through Walmart.
“Refrigerated pet food has become the fastest-growing segment of pet food products on the market,” said Josh Evertsen, Senior Vice President of Customer Development at Mars Petcare. “Now pet parents who know and love the CESAR brand for its culinary-forward recipes have more feeding choices with the new CESAR FRESH CHEF product line. We’re thrilled to team up with Walmart to bring our newest innovation to shoppers nationwide.”
They’ll start with two flavors: Beef & Chicken Recipe with Peas & Carrots, and Chicken Recipe with Peas & Carrots.
Melody Richard, Merchandising Vice President, Pets, Walmart U.S. said: “This expansion by CESAR into the refrigerated dog food space gives our shoppers a fresh way to feed their pets from a brand they already love and trust, made with delicious and balanced human-grade ingredients.”