Chinese pet platform Boqii partners with hotel group to provide pet-friendly stays
Together with Yongle Huazhu’s Blossom House hotels, one of China’s largest pet platforms will develop unique services and solutions to offer easy and enjoyable hotel stays for pet owners and their pets.
The number of people choosing to bring pets on holiday increases every year, so much that traveling with pets is one of the fastest-growing trends in the travel industry. The large number of pet communities on Boqii’s platform provide valuable insight into the needs and expectations of pet parents, which includes those for holiday accommodation.
“The partnership with Yongle Huazhu marks another milestone in our offline strategy execution,” said Mr. Hao Liang, Chairman and CEO of Boqii, “Huazhu Group is a world-leading hotel group operating several thousand hotels in many countries around the world. With Huazhu’s track record of success in hotel management and our extensive knowledge of pet parents and pets, we will co-develop pet-friendly hotel solutions that will be seamlessly integrated into our membership program to provide pet parents with hassle-free holiday experiences which are equally enjoyable stays for pets. We look forward to working with Yongle Huazhu in enhancing our service portfolio for pet parents and addressing the growing needs in our pet communities to lead accelerated growth for both companies.”
Is this a new trend?
Recently we reported that Prins Petfoods from the Netherlands is opening a holiday resort for dog lovers.
Will other companies follow to capitalize on the growing ‘travelling with pets’ industry?