Coachi relaunches heritage Boomi Ball to support behavior-led play
A 1991 classic returns, repositioned for behavior-led, enrichment-driven play.
Company of Animals has announced the relaunch of its iconic Boomi Ball under the Coachi training and behavior brand, bringing one of the category’s longest-standing durable dog toys back to market with refreshed positioning for trade partners across key international markets.
Built for energy
Originally introduced in 1991, the Boomi Ball has built a strong reputation as an outlet for energetic dogs, supporting natural chasing instincts and providing a constructive way to release energy.
Positioned within the broader Coachi behavior and engagement approach, the product aligns with growing demand for enrichment-led play that helps manage stimulation and reduce boredom behaviors.
The relaunched range includes four sizes to support appropriate matching by breed and play style. The two smaller sizes are also featured within the Coachi Puppy & Mini range, providing continuity for younger and smaller dogs as they progress through life stages.
Manufactured using robust, high-quality materials designed to withstand vigorous play, the Boomi Ball is engineered for longevity – an important driver of consumer confidence. Durable products that perform consistently help reduce replacement frustration, strengthen brand trust and support retailer loyalty through reliable recommendations.
Emily Mugford, CEO at Company of Animals, commented:
“The Boomi Ball has been part of our product heritage for over three decades, and its relaunch within the Coachi brand reflects both its proven performance and its relevance to today’s pet owners. Durable, long-lasting toys play an important role in building consumer confidence — when products deliver consistently, customers return not only to the brand, but to the retailer who recommended them.”
Trade show debut
The refreshed range was showcased to trade partners at Global Pet Expo (USA) and Interzoo (Germany), ahead of availability in major international markets from June 2026.
About Company of Animals:
Founded in 1979 by renowned animal behaviourist Dr Roger Mugford, Company of Animals is a leading provider of pet behaviour, training and care products, dedicated to strengthening the bond between pets and their owners through innovation, expertise and education.
Today, the business is led by CEO Emily Mugford, continuing the company’s long-standing commitment to improving the lives of pets and the people who care for them.
Company of Animals is home to a portfolio of globally recognised pet brands, including Halti, Baskerville, Coachi, Pet Corrector and Pet Head. From behaviour and training solutions to grooming and enrichment, the company develops innovative, trusted products used by pet owners and professionals worldwide.
Headquartered in rural Surrey, the Company of Animals Pet Centre is widely regarded as one of the UK’s leading canine training and behaviour facilities. The centre offers dog training, behaviour consultations on veterinary referral, hydrotherapy, physiotherapy and a dedicated Pet Head grooming salon, alongside practical behavioural support for pet owners.
Supported by offices and warehouses across the UK, Europe, the USA and Australia, and with products sold in over 50 countries worldwide, Company of Animals works closely with trusted manufacturing and distribution partners to deliver high-quality pet products to customers around the globe.