D2C Dutch startup raises € 300,000 in capital
Haarlem-based Tommie the Cat will focus on delivering personalized boxes through their website instead of concentrating on retail.
The investment of €300,000 ($337,975) from angel investors will allow the company to deliver “quality products” for cats every month.
“The seed capital enables us to invest in the products, the digital platform and the brand. Consumers are placing increasing demands on pet food and other necessities such as cat litter,” said founder Jesse Luk.
The amount will allow the company to invest in its logistics chain. This includes producing high-quality, grain-free food with fresh meat and fish, importing high-quality cat litter, and producing biodegradable cat protection bags.
The company said that they will not be present in retailing anymore as they believe the price-quality ratio for the consumer is better. “There is no need to calculate an additional profit margin for the retailers,” it said.
“By being in control of the customer experience and being able to charge fair prices, we can optimally deliver on our promise: everything for a happy cat from our customers.”
The Dutch startup aims to serve several thousand cats by the end of this year and has strong ambitions for the rest of Europe.