EarthWise Pet, Pet Stuff America, and Pet Stuff Franchising agree to form a strategic partnership
The deal will bring 130 pet stores together under the EarthWise Pet family of brands and combine franchising support and sales efforts under one roof.
Pet Stuff America founder, Lisa Senafe, will join EarthWise Pet as Chief Nutrition Officer to work side-by-side with EarthWise Pet Chief Executive Officer, Michael Seitz, and Chief Development Officer, Daniel Webb.
The combined business will include 130 locations that provide all-natural nutrition and supplies while also offering dog grooming and other services to keep pets fit, healthy, and happy.
“Lisa shares our commitment to nutrition and holistic pet health,” says EarthWise Pet CEO Michael Seitz. “Combining our know-how and resources will strengthen our brands and allow us to serve more customers as well as provide better support to local independent store owners. With the regional nature of where our stores are located, the private label synergies we will be able to rollout, and the core values alignment of our companies, this is going to be an amazing ride.”
Combining the brands into one organization offers several advantages:
- Economies of scale. With more combined buying power, the brands will be able to negotiate even better deals with manufacturers and suppliers — ensuring both great prices and quality for their customers.
- Know-how. Educating pet parents is part of EarthWise Pet’s core mission, which they achieve by educating their independent store owners and staff.
- Franchise support. EarthWise Pet locations are locally owned and operated by entrepreneurs who share a passion for overall pet wellness. “This partnership provides additional support staff, as well as stronger resources to assist local owners as they establish and grow their businesses,” says Daniel Webb.
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