Fressnapf: 10% increase in turnover + 30-year anniversary
At the start of its anniversary year, the Fressnapf Group presented strong figures for the 2019 financial year: A total turnover of 2.3 billion euros means a plus of 9.7 percent, like-for-like growth has even more than doubled to 6.1 percent compared to the previous year. The sales development in the ten international markets also reflects this trend: sales of 900 million euros represent a plus of 13.4 percent.
In Germany Fressnapf took in 1.4 billion euro and can book thereby a gain of 7.5 per cent. Also in on-line business the Fressnapf Group with approximately 110 million euro conversion and thus a plus of over 21 per cent could increase clearly. A further milestone: For the first time the conversion of the brands exclusively available at Fressnapf l Maxi Zoo amounts to more than one billion euro – a plus of nearly eleven per cent. In addition in the past year altogether 68 new locations came. To the year end there were 1,630 Fressnapf and Maxi Zoo stores in eleven European countries.
“In the 30th year of our history we grow clearly stronger than the market, are extremely profitable and win according to Nielsen study further most market shares in addition” addresses Torsten Toeller, founder and – owner as well as chairman of the board at the Fressnapf Group. “In our anniversary year, we are setting two focal points: a comprehensive campaign for our customers and the further digital transformation of the company into an ecosystem for pet lovers. We will continue to grow profitably and shape our future under our own steam,” the company owner announced.
KEY FIGURES 2019 AT A GLANCE
Largest turnover drivers of the Fressnapf Group in the past year were the 715 international locations: With 900 million euro annual turnover a growth of 106 million was obtained. Leading here were Poland (+57.0 %), France (+30.1 %), Hungary (+16.9 %) and Italy (+11.8 %). In Germany the 915 Fressnapf stores gained 1.3 billion euro – a plus of seven per cent. With online shops the Fressnapf Group is active at present in Germany, Austria, Switzerland, Denmark and Poland. The total conversion on this channel was in the past year with approximately 110 million euro. A plus of 21,4 per cent.
For the first time the brands exclusively available with Fressnapf I Maxi Zoo obtained a total conversion of more than a billion euro in the past year. 1.04 billion euro correspond to a plus of approximately eleven per cent. Meanwhile five of the 16 exclusive brands (AniOne, MultiFit, PREMIERE, SELECT GOLD and REAL Nature) obtain more than 100 million euro annual turnover. The sales share is over 54 percent.
The number of employees has also grown: approximately 13,000 people work for the Fressnapf Group in eleven countries – almost 800 colleagues more than in 2019.
In the course of the corporate strategy Fressnapf l Maxi Zoo aligned their departments consistently to
the customer focus. Thus the marketing department has been repositioned under the name “Customer Experience” and in the future no distinction will be made in sales between franchise partner stores
and branches in order to guarantee a uniform customer experience. In the course of the Fressnapf-Challenge, the company is also successively realigning the other departments to create an ecosystem
for pet lovers.