How Santévet wants to scale European operations
The French pet insurance group recently acquired a majority stake in the British company Tedaisy.
Santévet Group has entered a strategic partnership with UK-based Tedaisy Insurance Group as part of its pan-European expansion strategy.
Under the agreement, the group has acquired a majority equity stake in the British insurtech firm, which will continue to operate under its existing brand while utilizing Santévet’s investment to improve its operations.
Meanwhile, Santévet will benefit from Tedaisy’s market presence in the UK. Leticia Gonzalez, Santévet’s International Marketing Manager, tells GlobalPETS that the UK experience in market penetration and customer engagement is particularly relevant as the company continues expanding in countries like Italy and France, where adoption is growing but still has room to mature.
“Tedaisy’s agility, digital capabilities and customer-centric approach will help Santévet enhance its offerings and service standards across Europe,” she says.
The partnership will also enable Tedaisy to leverage Santévet’s technology platform, data assets and more than 20 years of B2C marketing experience.
“This partnership is a powerful validation of everything we’ve built at Tedaisy,” Paul Byrne, CEO of Tedaisy Insurance Group, tells GlobalPETS. “With Santévet’s support, we’re doubling down on our mission to deliver the UK’s most intuitive, customer-led pet insurance experiences. It’s business as usual, with more power behind our ambition.”
The transaction is subject to customary UK regulatory approvals and is expected to be completed before year-end. Continuum Advisory Partners acted as the financial adviser to Tedaisy.
Company background
Tedaisy is a tech-enabled pet health insurance managing general agent operating under the brands Perfect Pet and Now Pet Insurance.
It was founded in 2016 and is based in Salisbury, 140 km from London. In January this year, the firm acquired dog wellness app Perro.
Santévet offers pet insurance products for dogs, cats, rabbits, ferrets, parrots, chinchillas and guinea pigs. It also operates digital services such as Payvet and DigiVet.
With presence across France, Belgium, Spain, Italy and Germany, Santévet plans to continue its European expansion to include markets in Southern and Northern Europe. In 2024, the group generated €120 million ($138.8M) in gross written premiums.
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