Interquell | Germany

Interquell has been making its mark on the pet food market for over 50 years. This German family-owned company, whose roots stretch back to the 18th century, has become a synonym for healthy, species-appropriate premium pet food far beyond national boundaries. Today, it exports to over 70 countries.

Home base in Bavaria

All dry food production takes place at the home base in Bavaria, where the Happy Dog (market leader in the dry dog food segment among German retailers since 2015) and Happy Cat brands first saw the light of day. The pet food family was completed in 2019 with the arrival of the sustainable brand, Goood.

Guide for the next generation

“As a family business we have a social responsibility,” explains Georg Müller. As the seventh generation, he is continuing what his forefathers started long ago. Active participation in animal, environmental and climate protection have been firmly anchored at Interquell for decades. For example, forests have been replanted since 2011 as part of the Billion Tree Campaign, and transport routes are kept as short as possible; 80% of ingredients originate from regional suppliers. All the meat and fish used is food-safe and comes from species-appropriate farming. The company does not carry out animal testing and uses no genetically modified ingredients or artificial additives.

Investment in a greener future

The company has already devoted over half a million euros to its sustainability agenda, including by constructing new production facilities that save water and energy. Almost all of Interquell’s electricity requirements are covered by its own PV systems. But the company never loses sight of its primary goal: to develop products that are tailored to the specific nutritional and physiological needs of pets.

‘Made in Germany’ quality

This promise incorporates the obligation to focus on the well-being of dogs and cats at all times. A species-appropriate and healthy diet which comes as close as possible to the pet’s natural eating behaviour and takes account of any special needs plays an important role in this.

At the company’s own food laboratory, nutritionists, vets and food scientists work to continuously improve the recipes and adapt them to these specific needs. ‘Think ahead and be a role model’ has been the company’s motto right from day one.