Jebsen Group debuts in China’s pet retail landscape

Jebsen Group, a marketing, investment, and distribution conglomerate servicing Greater China, has segued into the pet care industry by acquiring ADP Group, a Hong Kong-based pet food and supplies retailer. 

The 1996 founded company’s primary retail chain brands include Q-Pets and Red Carrot.

ADP’s reputation comes from its established presence across mainland China through wholesale and online e-commerce channels. The company boasts 42 brick-and-mortar retail chain stores, an e-commerce platform, and 6 franchise stores across Hong Kong.

“We are confident that Jebsen’s expertise in brand building will further strengthen our market leadership and create new opportunities for international partnership for our company,” stated the Yip brothers, Founders of the ADP Group.

A foremost player

Jebsen Group’s acquisition has a strategic aim to become a foremost player in both Hong Kong and Greater China by enhancing and expanding the existing infrastructure of ADP. 

The group is dedicated to continuing Q-Pets’ dominance in the market, retaining its position as the “top choice” for pet care customers, and innovating pet care solutions.
Alexander Spitzy, COO of Jebsen Group and Managing Director of Jebsen Consumer, stated, “As the foremost pet care retailer in Hong Kong, Q-Pets presents significant opportunities to not only tap into the domestic market but also to expand further into Greater China.”