M&A: 2025 starts with a surge of small-scale investments

M&A: 2025 starts with a surge of small-scale investments

GlobalPETS takes a look at some of the recent mergers happening beyond the major headlines.

January has been busy for the pet industry worldwide, with small players making big moves, largely through funding from private equity and capital firms.

The Platform Group acquires Lyra Pet

B2B and B2C retailer The Platform Group (TPG) purchased Lyra Pet, an online-first pet supply retailer, for an undisclosed sum. Both companies are headquartered in Germany, with TPG operating throughout much of Europe and Lyra Pet focused on the German-speaking region.

TPG sells various consumer goods, but Lyra Pet will be the group’s first expansion into the pet sector.

“We are delighted to be working with TPG to achieve future growth and to focus on connecting partners,” says Lyra Pet’s Managing Director Rafael Menke, adding, “There are more than 2,000 suppliers and retailers active in the pet supplies industry in the DACH [Germany, Austria, Switzerland] region, which represent a huge potential.”

Ca’Zampa acquires BluVet

Italian veterinary services chain Ca’Zampa acquired competitor BluVet. According to a press release by investor NB Aurora, founded in 2019, BluVet acquired dozens of clinics throughout Italy. Now, the company will be merged with Ca’Zampa, owned largely by the English fund G Square Capital.

After the merger, the group will operate 48 veterinary clinics nationwide, valued at €39.3 million ($41.9M). Ca’Zampa also produces AI-driven collars that monitor pet health.

SportPet acquires Mammoth

Kennel, crate and furniture company SportPet Designs has announced that it has acquired Mammoth Pet Products, a maker of dog chew toys. The Wisconsin-based company is buying the pet product producer for an undisclosed amount.

“This acquisition aligns perfectly with our vision to provide innovative and high-quality products that enhance the lives of pets and their owners,” says SportPet CEO Adam Kellogg.

The firm looks forward to leveraging Mammoth’s expertise and product line “to drive future growth and continue delivering exceptional value to our loyal customers.”

SportPet is a subsidiary of Topspin Consumer Partners, a private equity firm that owns various consumer goods brands across industries.