M&A eyes China’s booming sheconomy as women lift spending
Women now account for 75% of all consumer purchases in Mainland China, and the merger and acquisition (M&A) landscape has been quick to recognise this opportunity.
China’s M&A market is Asia’s largest deal market, and one of the key drivers of growth. Last year, estimates suggest that China saw well over 7,000 deals generating a cumulative value of nearly $500 billion. While at the top of the Asian M&A landscape, China’s deal activity has taken a significant hit from the Covid-19 crisis for one, and is also facing pressure from a variety of other market forces.
Racing to stay ahead of the curve, investors in the country are often well versed with the latest market trends – most recently the emergence of China’s sheconomy (or, SHEconomy). The country’s female population of nearly 700 million by itself is larger than most consumer markets across the globe, and this economic segment is increasingly active and spending money.
For one, rising levels of economic prosperity are driving female purchasing power up in tandem with the broader consumer market. In addition, as a growing share of China’s female population enters the educated and working demographic, their consumption patterns are expanding to a diverse range of economic segments.
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Source: Consultancy.asia