Manna Pro Products becomes Compana Pet Brands
The new corporate identity aims to “better represent” the portfolio of the US manufacturer of pet care and supplement products.
Compana’s new corporate identity represents its “significant growth in scope” and scale and its rapid evolution to a “modern, diverse pet care company.”
“We have built an ever-growing portfolio of unique brands that consumers love and trust through quality products, innovation and acquisition, and our ability to provide distinct care and wellness experiences for pets from the backyard to the barnyard throughout their lifespans plays a role in our industry far beyond our successful Manna Pro brand,” said CEO John Howe.
The Missouri-based company said it has driven industry-leading growth with an “aggressive retail expansion” across channels, including e-commerce.
Compana acquired 15 brands in the past five years that have played a “key role” in the company’s growth and making it the largest food manufacturer in the small animal category.