Mars starts production in Chinese pet food factory
The Tianjin plant, located 150 km from Beijing, will supply Mars’ pet portfolio nationwide.
The American multinational has invested nearly CN¥ 1 billion ($138M/€126M) in the 111,000-square-meter facility to enhance domestic and global product demand.
Local media reports that the firm’s dry food production lines are operational, and a snack production line is expected to launch in the second half of 2024. According to local sources, Mars may soon announce investment plans to introduce a wet food production line.
The factory’s annual production capacity could exceed 250,000 tons once in full operation.
Quality and innovation
The production site is located in the Nangang Industrial Zone of the Tianjin Economic and Technological Development Zone (TEDA), 150 km from the capital Beijing.
“[The] Tianjin factory, with its persistent pursuit of quality, innovative practices in intelligence, and firm commitment to sustainable development, will provide China’s pets and pet parents with better products and service experience,” says Ren Jiashi, General Manager of Mars Pet Nutrition China.
Mars chose the location for its “mature” industrial park and complete infrastructure supporting the pharmaceutical and health industries.