New fresh pet food brand only sold on food delivery apps launches in Taiwan
JustKitchen, operator of ‘ghost kitchens’ and specialized in the development of delivery-only food brands launches its Wow Chow brand.
As JustKitchen’s first foray into food beyond humans, Wow Chow items are suitable for both dogs and cats and bring a new range of freshly prepared meals to the market in an innovative way.
Wow Chow items are currently available to customers through Uber Eats and the Company’s JustMarket e-commerce website in Taiwan. The company expects to launch subscription-based ordering in July.
Jason Chen, Co-Founder and Chief Executive Officer of JustKitchen: “Due to the early success of the Brand, we are exploring opportunities to expand it within Taiwan and abroad given that it is portable and scalable just like our portfolio of over 20 proprietary and partner food brands for human consumption.”
Taiwanese market
According to the company, pets are a growing status symbol across Taiwan and the demand for fresh pet food, rather than the dried alternative, is on the rise. Based on recent declining birth rates, Taiwan’s pet population exceeded the number of children aged 15 or younger in 2020 for the first time.
That same year, Taiwan’s pet food market grew five percent to US$194 million, more than double from 2010 levels. Further, a Council of Agriculture survey found that there were more than 2.5 million pet cats and dogs in Taiwan in 2017 – almost double the number in 2006.