New vet telehealth bill in California: an opportunity for the local industry?
GlobalPETS takes a look at 2 companies that have expanded their operations after the new regulation came into force on 1 January.
California’s much-awaited telehealth bill, which promotes video technology during vet visits amid the veterinary staff shortage, came into force on 1 January 2024.
The new law aims to redefine veterinary-client-patient relationships (VCPR), as pet parents can now access diagnoses and prescriptions for their pets through video consultations.
Following suit, pet health companies have been quick to hop on the bandwagon.
Airvet
Californian telehealth veterinary platform Airvet recently became the first veterinary telehealth company to launch a complete VCPR-compliant remote diagnosis and written prescription platform in the Golden State.
The move completes its transition from a telehealth service to a “true telemedicine” company.
President Dan Lieberman commended the bill for aiding the veterinary shortage crisis. “California has taken an important step to increase access to care, and we’re optimistic that the passage of AB1399 will influence more states to take action and pass similar legislation to make veterinary care more accessible for all of its residents,” he says.
According to the company, this legislation change can deepen their relationships with California-based employers and new partnerships.
Vetster
Canada-based Vetster, another veterinary telehealth and pet care marketplace, announced its expansion into California.
The platform, which allows clients to select veterinarians based on price, ratings, and pet species treated, will now provide diagnoses and prescriptions online in the American state.
Cerys Goodall, COO of Vetster, pointed out that the industry has not yet “seen the worst of this veterinary shortage,” commending the role of telemedicine in providing affordable, accessible, and convenient pet care.
“California’s progressive stance on telemedicine means veterinarians can reach more pet owners and their animals outside a clinic or emergency hospital setting—anytime, anywhere,” says Co-founder and CEO Mark Bordo, adding that they are proud to expand their services and support the industry’s evolution.
Share this story:
