Packaging considerations for premium pet food brands
These are the key factors to pay attention to when reconsidering your packaging:
1) A premium look
With consumers willing to spend more on their pets, premium looking packaging is step 1 if you want to stand out and charge more.
2) Good product protection
To keep pets safe and healthy, pet food packaging needs to do adhere to FDA-recognized manufacturing processes and approved supplier materials. Packaging that includes low-quality resins, inks and adhesives could be prone to leaching, which can create an undesirable odor or taste. The key to pet food freshness is a secure oxygen barrier that protects the food from contaminants like bacteria, pests, odor, light and moisture. Using closures with high-integrity seals that don’t leak, gap or distort ensures that your product will be fresh upon purchase and consumption.
3) Easy to handle
A package that is difficult to open, seal and pour makes for a frustrating user experience and a potential mess. Using premium closure features like zippers with an enhanced audible snap and solid touch as they close gives consumers confidence that the package is properly sealed.
4) Packaging with sustainability benefits
For brands, recyclable closures that feature enhanced sealant layers can adhere easily to sustainable film structures, allowing for fully recyclable packaging options. These flexible packages help lower carbon emissions, water and fossil fuel usage, and materials to landfill throughout their life cycle. Additional manufacturing benefits for brands include protection from film distortion and faster converting cycles, thanks to easy zipper crush locks that require minimal heat for sealing.
These environmental benefits can be easily communicated to consumers who will enjoy supporting a brand that cares about the environment and provides an opportunity for pet owners to contribute to a circular economy.
Source: Packaging Strategies