Partners Group invests in British MPM to tap premium cat food growth
Following its acquisition from 3i, the private equity firm will support the company’s global expansion and strengthen its supply chain capabilities.
Partners Group states that it will collaborate with MPM’s management team to build on the company’s “strong” brand and sustainability credentials.
“There is a significant growth opportunity in the premium cat food segment as this has historically been underserved by incumbent producers that are primarily ‘dog-focused,’” says Thomas Clark, Managing Director, Private Equity Goods & Products at Partners Group.
The PE firm aims to broaden MPM’s international presence, enhance the digital and retail channel mix and strengthen its supply chain.
“MPM has made tremendous strides to expand geographically, and we look forward to supporting the team in this continued growth,” adds Nicholas Caronna, Member of Management, Private Equity Goods & Products at Partners Group.
3i was the current owner of the company after acquiring it in 2020.
About MPM
Founded in Manchester in 2002, MPM Products, short for “Making Pet Food Matters,” focuses on clean-label pet nutrition. MPM’s portfolio is centered on wet cat food, valued for its high moisture content and palatability.
Its brands, Applaws, Encore, and Reveal, are sold in over 50 countries, with about 80% of sales generated internationally.
MPM earned B Corp certification in 2021 for its commitment to sustainability and ethical business practices.
MPM’s leadership, including CEO Julian Bambridge, will remain in place following the acquisition. Partners Group aims to build on the company’s momentum and increase its international presence.
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