PE acquires cat litter firm Kitty Sift
The company, known for its eco-sustainable cat litter and accessories space, will operate under Californian pet supplier Worldwise.
The acquisition of the Minnesota-based provider “further enhances its omni–channel presence, adding innovative cat accessories to an already robust product portfolio of toys, pet beds, chews, cat products, travel accessories and other key categories.”
“This marks what we believe to be an important step in our journey to build out the Worldwise platform of brands and develop even more highly innovative, high-quality products across the cat litter and accessories segment. Worldwise is focused on being a leader in innovative cat products and providing our customers and consumers with new products to address their needs,” said the company in a statement.
Kitty Sift’s Founder and CEO, Carrie Van Wert, added: “We feel the combined platform is well-positioned for continued success as it continues to provide a broad offering of innovative pet solutions across multiple channels.”
Van Wert will join Worldwise and its management team. In her new role as Director of Cat Litter & Accessories New Product Development, she will focus on the growth and management of the broader cat litter and accessories category.
This is the second transaction of Worldwise in a month, after the recent investment in FurHaven to create a leading platform on pet supplies and expand to new markets in Europe, Asia and America.
Worldwide was acquired by A&M Capital Partners last September.