Pet Palette changes trading name and announces portfolio expansion
The Maryland company is now operating under Pet Palette Distribution in a bid to reflect the increase of its presence in the pet industry, including an upcoming expansion of its premium pet food portfolio.
The rebranding comes along with a new logo and the fresh slogan “On-Trend. Just in time. On your side.”
“Changing the name may seem like a small thing, but it represents countless hours of work that we put in, as well Our commitment to the company’s future,” said Ron Metzger, president and COO of the national distributor of pet products.
The distributor also announced that it would add more premium products to its portfolio this year, SodaPup, Plato, and Snugarooz.
SodaPup manufacturers 100% American-made premium molded dog toys and enrichment products, especially rubber toys, nylon toys and lick mats.
Founder and CEO Adam Baker said that the product line has grown “dramatically” over the past years, especially in Western Europe and countries such as France, the UK, Germany and the Benelux.
“We now have over 150 references and we sell in 25 countries with distributors established in 18 countries,” he told GlobalPETS.