Petco names new CMO to develop global merchandising strategy
Amy College, who will also serve on Petco’s Executive Committee, will oversee the strategy across all categories, visual merchandising and operations.
College, who joined Petco in September 2019 as Senior Vice President, Operations & Strategy and Territory General Manager, has played “an integral role” in Petco’s transformation, overseeing a variety of strategic growth initiatives for the company in recent years. Previously, College spent more than 20 years in merchandising and category management leadership roles.
“Amy is an accomplished senior merchandising leader with a wealth of experience and a track record of success at Petco,” said Petco CEO Ron Coughlin.
I’m confident she will help Petco deepen the competitive moats around our assortment—including exclusive and owned brands—as we deliver on our mission to improve the lives of pets and pet parents,” he added.